When we accept a new client, we bring a toolbox full of important SEO building services to ensure that client gets proper ranking, and online conversions. Building a proper online strategy in such a competitive field as plumbing takes a combination of services, including
When we accept a new plumbing company as a client, we immediately establish a working communication that we will maintain throughout the working relationship. One of the ways many marketing companies fail, is by not maintaining communication with clients. When you hire a plumbing SEO company, it does not mean your work is through. We do as much as we can to keep you freed up to focus on your plumbing company, but it does require some work on your end. We will need input on what services you offer, hours, promotions you may have in place, etc. Also, since a website requires high quality images and video, and have photographers and videographers to help. All of these require an open line of communication, and our team is well versed on keeping those channels open and alive.
One of the most important parts of the overall online strategy for plumbing company SEO is onsite signals. This starts with the design and development of the website itself. This includes a mobile and tablet friendly interface. The design mostly helps with User Experience, and ease of use for your visitors. The development, or coding of the site is where the important ranking signals are setup, including header tags, site structure, urls, links, image tagging and more. This is key in the search engines understanding the purpose of each part of your website, so it can give the best results to potential clients searching for your services. Our team will work with your fonts, colors, etc. to build out a beautiful converting website that maintains your companies branding.
Like all aspects of your plumbing business, you need to measure your success in each part you do. We employ several services to measure your website traffic, clicks, submissions, and more to better tune in our strategies. You will receive emailed reports showing you how many website visits you have had, where they came from, and if they converted by submitting your website form, or clicking a phone number. Also, depending on your availability and schedule, setup conference calls to go over any questions you have on your account.
Most plumbing companies have a local focus, unless you are a huge national chain, you are really only going to be concerned with is the community you serve, so that’s what we focus on. We build up your local presence through local directories, that display your company name, address, and phone number, also known as NAP. Google’s algorithm picks up these local signals, and determines which companies should be presented as the top 3 (at the time of this writing), and what order the companies are listed in when someone searches for something like “Plumbers near me”. Many times with new clients, we find that they have had several different social sites setup, Facebook, Google, etc. which confuses the search engines, and causes them to rank that company lower. Cleaning up “citations” is not an easy task, and takes time. We excel at this task, and immediately go to work on this when we accept a new client.
Inbound links, or “backlinks” are the subject of a lot of controversy in the SEO market. You can find articles swearing that backlinks are no longer a ranking signal, and you can find thousands of freelancers that will build 20,000 backlinks for cheap. The truth is, the search engines, specifically Google, look for signs of trust, and one of the best signs of trust is when a well trusted and known company puts a link to your website from theirs. What the search engines don’t like, is when you have hundreds or thousands of links from untrusted sites, like gambling, adult, and other types of shady websites. Link building is a tricky and very difficult process, and our team excels at it.